The safe area is essential for making sure your print looks perfect once it rolls off the presses.
It's the area close to the trim marks, so your text or important design features need to stay clear! There's always a small amount of natural movement while your print gets finished, so keeping designs away from this safe area ensures they don't accidentally get trimmed off!
When you're on each product page, scroll down to 'guide to perfect print' where you'll find downloadable templates, along with the safe area and bleed listed (which is usually 3mm).
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